Anyone with a respectful interest in celebrities will know the environment is a hot topic.

Singer KT Tunstall, along with other artists such as Coldplay and Scissor Sisters, and Hollywood actor Orlando Bloom, are fronting a noble scheme to step up the fight against global warming. This of course, is not cynical timing ahead of the release of an Intergovernmental Panel on Climate Change this Friday (I would be surprised if it was) but because they probably care and feel they can do something about it.

In short, they aim to influence the carbon trading market by purchasing and retiring carbon credits to push up the price of CO2. By refusing to re-sell carbon credits they hope to increase the price of carbon, and financially penalise firms which fail to meet targets. (BBC Newsnight).

Do you think this really can help to slow down global warming? And do you think the latest teen sensation really can have a comparative effect on your company if you miss the mark?

We’re interested to know your thoughts……………….