« Sourcing gearing up for shortages backlash | Main | Procurement in demand despite slowdown »

A whooper of sourcing challenge

Posted on Tuesday, April 22 by Registered CommenterRichard Edwards in | CommentsPost a Comment

Sourcing always throws up some interesting challenges, but Burger King’s product development and innovation department is currently embarking a mission that tops most.

According to a story on BrandRepublic, Burger King’s sourcing team is on the look out for ingredients to put in the UK’s most expensive burger – a take-away could set you back £85.

The idea is nothing new, after all Selfridges was scouring the world for ingredients to include in a similarly priced sandwich not so long ago, but that doesn’t make the job any easier - after all, where’s the best place to source wagyu beef from?

Then again, if food prices keep rising, maybe it won’t be too long before £85 burgers become the norm.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.