A whooper of sourcing challenge
Sourcing always throws up some interesting challenges, but Burger King’s product development and innovation department is currently embarking a mission that tops most.
According to a story on BrandRepublic, Burger King’s sourcing team is on the look out for ingredients to put in the UK’s most expensive burger – a take-away could set you back £85.
The idea is nothing new, after all Selfridges was scouring the world for ingredients to include in a similarly priced sandwich not so long ago, but that doesn’t make the job any easier - after all, where’s the best place to source wagyu beef from?
Then again, if food prices keep rising, maybe it won’t be too long before £85 burgers become the norm.






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